Introduction
Logo designing has been there for many years and is still relevant in today’s modern world so far as branding is concerned. In this article, we will explore five top this that will help you to become a professional logo designer, that being said let’s get started.
Five Top Tips for Logo Designing
When you have an extensive understanding of the market you are targeting, the logo design process may be both challenging to define and an incredible fan. Without a solid brief, it is always hard to produce anything professional, which gets me to my first piece of advice:
1. Get Your Design Brief Right Before You Start Your Project
The logo design brief is a document that provides a designer with all the information needed to create a logo for a client, it commonly outlines the basic information about the business, a desired design style, the project timing, and the budget. Every creative project requires a design brief, it does not apply to only logo designing, so your duty as a designer is to get everything right before you start your project, that is interacting with the client effectively by asking him questions about the project. So I focus on things like the company name, products and services, design goals, business values which the logo should reflect, the kind of message the customer what the logo to convey, and the target audience. It’s also important to set the expectations right from the very beginning, that is agreeing on the number of days of delivery, how many variations the client can expect from you, and also how many rounds of revisions you will be able to give.
2. Do Thorough Research about the Industry
As a logo designer, you have to do detailed research about the industry you are targeting, that brings me to my first face in the research process, which is the mind mapping stage. A mind map involves writing down a central theme and thinking of new and related ideas that radiate out from the center. It helps you organize your thoughts, brainstorm ideas, understand which values, images, and emotions you want your logo to convey, and create a mood board out of the related ideas you have generated from your research. The main purpose of the mood board is to gather inspiration for the project.
3. Try and Sketch a Variety of Logo Concepts
Sketching is cheap, easy, and fast but most importantly it is an effective brainstorming tool, so take some time and sketch some of your ideas on paper after your research or during your research period. As usual, it is not about perfect drawing, just putting on paper what comes to your mind relating to the industry you are targeting. I will suggest you sketch a minimum of three concepts and probably a maximum of twenty.
4. Digitalize Your Design with a Vector-Based Software
When you have decided on your chosen design, utilize vector-based software to digitalize those concepts. This is one of the most crucial things to think about because vector files do not cause photos to get blurry when stretched. The most used program for creating logos is Adobe Illustrator. Try to use geometric forms throughout the whole logo creation process in Illustrator, especially when building an icon. My justification is that utilizing geometric forms is considerably simpler and more precise than using the pen tool since they are mathematically correct.
5. Do Not Send Plenty of Concepts to the Client during the Delivery Stage
You have to narrow down your selection to three to five design concepts maximum and use CMYK format for logos that are going to be printed on business cards, billboards, T-shirts, and so on. Also export it as RGB format when is going to be used for websites, mobile applications, and so on. Also, use mockups to help the client see the logo in real-life situations but remember to choose mockups that are relevant to your client's industry.
Conclusion
In conclusion, the top five logo design tips provide aspiring logo creators with a practical roadmap, you can develop your logo design abilities and produce expert, noteworthy logos that successfully represent the brands of your clients by highlighting the significance of a clearly defined design brief, thorough industry research, sketching for creativity, vector-based digitalization, and strategic concept presentation, these guidelines not only aid in the development of aesthetically appealing logos but also lay a solid foundation for productive client partnerships in the cutthroat industry of logo design
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